The 5E's of Usability: Creating User-Loved Experiences

Effectiveness means delivering correct outcomes and helping users achieve their goals without confusion.

Design should help users easily complete tasks and achieve their goals.

An online form that processes payment details accurately without errors.

Efficiency focuses on minimising the time and effort users need to complete tasks.

Streamline processes to make them faster, such as reducing the number of screens, steps, or clicks required to finish tasks.

A food delivery app that allows users to place an order with just a few taps and without unnecessary steps.

Engagement is keeping users interested and ensuring an enjoyable, captivating experience.

Design with visual appeal, interactivity, and feedback to keep users returning and participating actively.

A fitness app with gamified challenges, rewards, and progress tracking to keep users motivated.

Error tolerance ensures that the system can handle mistakes gracefully, allowing users to recover easily without frustration.

Features like undo, error messages, and confirmation prompts help users recover from errors.

A text editor that auto-saves work and allows users to undo changes if they make a mistake.

An intuitive design helps new users understand the product without needing extensive instructions.

Simplify the interface, use familiar icons, and offer clear onboarding to help users start quickly.

A navigation app that immediately shows users how to input destinations and start a route without a steep learning curve.