User Experience Mapping Techniques

A collaborative technique for organising data and insights into related groups to uncover patterns and themes.

To synthesise research findings, identify trends, and prioritise key areas for design or decision-making.

Visual tools to understand user perspectives by focusing on what they say, think, feel, and do.

Builds a deeper connection to user needs and motivations.

Illustrates the user's end-to-end experience with a product or service

Helps identify touch points, pain points, and emotional highs and lows throughout the journey.

A method to track and visualise users' emotional responses during their interaction with a product.

To enhance user experience by addressing emotional highs and lows

Maps the visible and invisible aspects of service delivery, including user actions, front-stage interactions, and back-stage processes.

Highlights dependencies and opportunities to improve service efficiency.

A visual tool used to identify, categorise, and evaluate assumptions made during the design or product development process.

To uncover and validate assumptions, helping teams prioritise testing and minimise risks in the design process.

A visual representation of the key components, stakeholders, and interactions within a product or service’s environment, including users, systems, and external factors.

To map interactions between key elements in the product ecosystem, identifying opportunities for improvement.

A visual representation of how users mentally organise information, concepts, or tasks.

To understand how users perceive and navigate information, aiding in design decisions that align with their mental models.

A visual representation of user scenarios and interactions with a product.

To ensure designs address diverse user needs in different contexts.

A visual representation of a website's structure, showing pages, categories, and their relationships.

To plan and organise content, ensuring a clear and intuitive navigation flow.

A visual representation of the steps or stages users take to complete a task, showing the flow of actions.

To understand user journeys and optimise task efficiency by visualising decision points and paths.

A strategic plan that outlines the timeline, goals, and milestones for a product or project’s development.

To provide a clear direction for progress, prioritise tasks, and align stakeholders on the product’s long-term vision.

A visual representation of the steps a user takes to complete a specific task or goal within a product or service.

To map out the most efficient and intuitive paths users take, improving navigation and user experience.